Selling in China
Western suppliers of Chinese businesses and people must understand and market to local needs to be successful. The vast opportunities presented in the China market are difficult for western businesses to ignore. With China becoming an engine for global economic growth, many Western companies are changing their global strategies to put a stronger emphasis on China and other Asian markets.
In order to be successful selling in China you need a local partner, and that's where IGA comes to assist you. We become your partner in China.
IGA was formed to help businesses with the steps to begin selling in Asia. IGA also has all the strategic resources, licenses and services to help you increase sales of your current products by expanding your market into territories never explored before.
We follow these simple steps:
1. Analysis and set realistic expectations.
2. Develop and customize your "Chinese brand face".
3. Begin market presence: Register on Chinese internet platforms,import/export and logistics.
4. Active sales: Chinese CRM and digital promotional platforms.
5. Trademark, patent and register your product or idea.
6. Set up distribution channels.
7. Provide and manage essential Chinese social media platforms.
Know your market and customize your “China Face” and product/s and messages.
Know the market, and it's size and costs of entry. China is a very large and highly competitive marketplace. Trying to enter China without having the correct licenses, or understanding your business top competitors is not recommended. Have you checked if similar products or service are already today being marketed and sold in China?
Before launching into China or completing any new business plans we always advise to conduct market research and analysis. IGA supplies online and offline market analysis research that will save you time and money in understanding the marketplace and providing clear advice on your market entry strategy.
Customize your “China brand Face”
Chinese consumers demand good quality products. China loves to learn more about you and your products. Over 95% will look up a new brand or product information online or in-store using their mobile phone before making a new purchasing decision.
Chinese are big in their effort to find information online, and they will also be finding your competitors at the same time.
It is essential to have good quality content presented in the language, and never use translation software as even Google translate can not handle Chinese very well. Your messages will be lost and viewers will see that you do not take them seriously and will just click back to another page that they can read easily and clearly. With the preferred design attributes so you can stand out as the best and safest option for their purchase. IGA also provides expert translations and copy writing for web and marketing material.
China paperwork: brand and products registered on Chinese internet platforms.
Did you know that the "great firewall of China" actively blocks most popular western forms of online search and social media? This includes Google, Facebook, YouTube and Twitter. Your current brand and business image on these sites can be reached in Hong Kong but not China mainland.
This also means that all your current “foreign language” and foreign hosted web content is generally slow, or worse, unreadable to Chinese consumers.
Communicating your brand means to "be active" on the China web platforms and doing it with genuine Chinese language content.
This includes registering your website on Chinese Search Engines, and opening official Social Media Accounts such as an official Weibo or We Chat accounts.
Your +86 China business telephone number
Your customers need the ability to communicate instantly via a "Dedicated China telephone number", or online via "IM" or live Instant Messaging "live-chat" platforms. Having this communication point is crucial for your customer relationship.
IGA provides your company with a China telephone line: +86 21 + or 400+ telephone number.
Your live Shhenzhen contact telephone number for your prospects to call. What better way to impress your new clients by giving them a telephone number in Shenzhen. Give your e-commerce clients peace of mind they can return goods quickly and easily and deal with professional customer service in same country and time-zone.
Live instant chat tools are very popular in China. They are a quick way to "get engaged" as well as qualify and communicate with your customers. Top IM platforms are WeChat, QQ, and Skype.
IGA will create your instant messaging profiles and then sales will assign staff to be your live sales responder.
IGA provides "Official China online platforms, accounts and media advertising" for China's top platforms including: Baidu, Sina Weibo, YouKou QQ and We Chat accounts opening and client management services.